JIDU Auto is an electric car manufacturer in China that launched its new car model, Robocar, in 2023. To promote the product launch, JIDU collaborated with the agency to create an experiential campaign that allowed flagship store visitors to explore the store through an online experience and share their “roboself” by taking a personality test.
As the UI designer, I collaborated with the creative team to design each screen based on the creative concept. Bold typography, smooth transitions, and futuristic visuals were implemented to enhance the mobile experience for this campaign.
